Catching businesses trends and growth as they happen

How do you know where business trends and growth are headed? That is Katie Fitzmaurice’s challenge as the executive vice-president of Invest Vancouver, on top of creating relationships and making sure she catches every trend as it happens. This is especially true today, with what businesses in Europe and Asia are seeing in Canada’s market – she has to compete with other Canadian jurisdictions, especially when those overseas markets could see Canada as a singular market.