Guiding organizations and companies towards young populations

Professional and CorporateLeadership and Government
Written By Stuart McNish

Guest: Robert Barnard (president of a youth-focused social enterprise)

Jess Ketchum sees himself as an advisor to corporations, which sounds easier than it actually is. His top quality is confidentiality – CEOs invest a certain level of trust in him and expect quality feedback in return. His consistent work and quick turnaround have led to word-of-mouth clients through building relationships and trust.

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Helping Canada’s dentists deal with challenges and trends
Helping Canada’s dentists deal with challenges and trends

What is the current and future state of dentistry in Canada? To Bruce Ward, this might be the biggest issue in his industry today. Does the dentistry field have enough dentists? What about assistants? After all, dentists need them to function. Do we have enough qualified workers domestically, or do we need to reach out internationally? As the president of the Canadian Dental Association, Bruce’s job is a mixture of making sure dentists in Canada can deal with industry realities, economics, and even immigration.

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Providing advocacy, assistance, and resources to restaurants
Providing advocacy, assistance, and resources to restaurants

How do you deal with over 15,000 restaurants and their issues? That is Ian Tostenson’s job at the BC Restaurant and Foodservices Association. Most of British Columbia’s restaurants are small businesses, which might not have the resources and connections to solve their many issues – Ian and his team help that. As he puts it: “When I hear the industry’s not doing well, I take it personally.”

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Allowing men to live longer and healthier lives
Allowing men to live longer and healthier lives

How do you allow men to live longer and healthier lives? As CEO and president of the Canadian Men’s Mental Health Foundation, that is Kenton Boston’s job. To be successful, he had to be good at elevating each member of his small team, so that they can solve difficult tasks and challenges, especially when spanning provinces, time zones, and community types.

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Importance of authenticity in an advisory role
Importance of authenticity in an advisory role

Is Diana MacKay a thinker? A change maker? Or an advisor? To her, there might never be a way to classify her career with a single role. Currently, she is working as a health journalist – something that was unplanned, initially to help her father but the role morphed into something more. Unlike her father, she is not a doctor, which forces her to pivot her role into more of a health advisor instead of medical expert. This allows her to topic issues such as the impact of housing on health, which may not neatly or formally fit into the world of medicine.

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Stuart McNish
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Advising corporations and gaining trust through confidentiality