Advising others on using technology to leverage business

Professional and Corporate
Written By Stuart McNish

Guest: Don Stickney (founder of technology business development company)

How do you combine technology with business? This is an angle that Don Stickney wanted to explore with Playbook, his consultancy that advises on how to use technology as leverage for business. To him, his clients don’t simply want advice on how to succeed, but rather advice on how to be a thought leader. This is far cry from his beginnings as a hot tub salesperson but his ability to talk to others and fix their problems made him realize that he was in for a communications- and relations-related career.

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Advising others on using technology to leverage business
Advising others on using technology to leverage business

How do you combine technology with business? This is an angle that Don Stickney wanted to explore with Playbook, his consultancy that advises on how to use technology as leverage for business. To him, his clients don’t simply want advice on how to succeed, but rather advice on how to be a thought leader. This is far cry from his beginnings as a hot tub salesperson but his ability to talk to others and fix their problems made him realize that he was in for a communications- and relations-related career.

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Connecting visitors from all over the world with Canada’s outdoors
Connecting visitors from all over the world with Canada’s outdoors

For Chyanne Trenholm, meeting people from all over the world is an everyday occurrence at Homalco Wildlife & Cultural Tours. Fittingly, her love for tourism started with the outdoors. Combined with her educational background in physical education, it has well-positioned her to connect visitors with nature and introduce them to Canada’s indigenous culture in a way that never would have been possible in their home countries or cities.

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Problem-solving and shaping the next generation of lawyers
Problem-solving and shaping the next generation of lawyers

Problem solving – that is how lawyer Bruce McIvor describes his job. To him, that is why people come to lawyers. It is about identifying the problem, the solution, and barriers to the solution. “It’s often not about the law,” he claims. “It’s about relationships” and how legal issues tend to come up when a relationship has failed in some way. That is also something he teaches his students at the University of British Columbia, helping shape the next generation of lawyers.

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From sports to Hollywood stars: Orthopedic surgery in Vancouver
From sports to Hollywood stars: Orthopedic surgery in Vancouver

Many doctors are also business owners. That is something that Brian Day points out, as leader of the Cambie Surgery Centre, a private surgery clinic in Vancouver. As the CEO, he leads a small team and also promotes ideas and ways to improve the healthcare system in Canada. In addition, his experience with sports medicine earned him a spot in British Columbia’s Sports Hall of Fame – the first orthopedic surgeon to be inducted – and his reputation has led him to treat some of the famous celebrities who work in Vancouver’s film industry.

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Stuart McNish
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