Fundraising by selling impact and showing how to help

Guest: Michelle Vanderzon (director of philanthropy)

How does the Kettle Society, a mental health and housing nonprofit, get its funding? That is the challenge that Michelle Vanderzon tackles, in her role as the director of philanthropy. This is often in the form of grant writing and applications, which relies on a variety of strategies, such as storytelling and building relationships with companies, family foundations, and those who care about the mission.

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Connecting to Vancouver’s residents and businesses as their mayor