Research is more than just digging for information; it is also about teaching. This is what Iman Goodarzi does, in his dual role as a public scholar and PhD candidate. In academia, he finds that his work day is more flexible in terms of timing, but the trade-off is that this is never-ending work – passion for the work and time management skills are vital for him.

Do you have an idea or product and need to gauge what people think? Colin Whelan can tell you. As vice-president of Innovative Research, he leads a team that helps companies gather the consumer opinions and information needed to make their plans successful. His job has morphed through the years, as information gathering has changed from door-to-door to phone to online methods. This is a constant challenge, but a vital part of knowing if your idea will hit or sink.