Will your idea work?: Gathering consumer feedback and opinions

Professional and Corporate
Written By Stuart McNish

Guest: Colin Whelan (vice-president of an opinion polling company)

Do you have an idea or product and need to gauge what people think? Colin Whelan can tell you. As vice-president of Innovative Research, he leads a team that helps companies gather the consumer opinions and information needed to make their plans successful. His job has morphed through the years, as information gathering has changed from door-to-door to phone to online methods. This is a constant challenge, but a vital part of knowing if your idea will hit or sink.

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Stuart McNish
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Working with the fuel industry’s stakeholders and indigenous groups
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Trusting your people to move the business forward