Working with the fuel industry’s stakeholders and indigenous groups

Guest: Susannah Pierce (former head of an multinational fuel company)

As former President of Shell Canada, Susannah Pierce worked to make sure all of Shell’s Canadian business initiatives could actually get into the country – and it was more than just the gas stations that people saw. Her goal was to make sure all the Canadian businesses associated with Shell were set up for success, as well as make sure other stakeholders such as indigenous groups were clear on what the company is, and how their goals can align for mutual benefit.

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Will your idea work?: Gathering consumer feedback and opinions