As former President of Shell Canada, Susannah Pierce worked to make sure all of Shell’s Canadian business initiatives could actually get into the country – and it was more than just the gas stations that people saw. Her goal was to make sure all the Canadian businesses associated with Shell were set up for success, as well as make sure other stakeholders such as indigenous groups were clear on what the company is, and how their goals can align for mutual benefit.

Do you have an idea or product and need to gauge what people think? Colin Whelan can tell you. As vice-president of Innovative Research, he leads a team that helps companies gather the consumer opinions and information needed to make their plans successful. His job has morphed through the years, as information gathering has changed from door-to-door to phone to online methods. This is a constant challenge, but a vital part of knowing if your idea will hit or sink.

Todd Yuen is the president of Beedie Industrial and responsible for property management and construction across Canada. As a self-admitted “micro-manager,” he has learned to trust people around him to move the business forward, while he goes out to external stakeholders and makes connections. And this is especially important, as an operation which tends to make things happen quickly.

“HR has a place in every department of every organization” because there are people in them, according to Kevin Howlett. As a human resources professional, managing people’s roles at work is the core of what he does, on top of having difficult conversations, reintegrating them into the workforce, and more. Before retiring from Air Canada, he had to oversee over 40,000 employees around the world – he had to learn to be efficient to survive in this nonstop 24/7 job.

As the co-founder and CEO of Tru Earth, Brad Liski has to make sure the entire operation runs smoothly. This can mean putting together a leadership team that knows how to run everything even better than he can – and putting trust in them. This is a far cry from where finance and stockbroking, which was his original field of interest. Oddly enough, Brad thinks it was him being a bad employee and wanting to set his own destiny which drew him to become an entrepreneur, leading him to co-found Tru Earth, which makes eco-friendly laundry products.

Kim Haakstad’s job takes her all over the place. As CEO of the BC Council of Forest Industries, she represents the interests of British Columbia’s forestry product providers. Every day is different, especially with the timing of issues like US tariffs – all her life, people have depended on her to solve hard problems, which made her ideal for the role.

Society wants monopolies for certain things – mostly our utilities, such as power, natural gas, and so on. Mark Jaccard’s job is to lead a team that keeps those monopolies in check, as the CEO of the British Columbia Utilities Commission. In addition, he is a professor at Simon Fraser University in the environmental field. It’s a busy life but it was a long time coming, as someone who wanted to work in the economics part in the energy industry.

What kinds of legal issues does your business face? For Radha Curpen, a partner at McMillan LLP, this is what she tries to figure out for businesses all over North America. Her career in law was different from most, as it was in the French language in Manitoba and New Brunswick. Along the way, mentors helped her and gave her opportunities through cases that are in both English and French, which paved the way to practice law in more places and fields.

How do you build affordable housing? This is Muktar Latif’s job, as CEO of the Pomegranate Housing Consultancy. He supports governments and other entities in figuring out ways to address housing solutions – it is a job he loves, to the point where it doesn’t feel like work. This is a far cry from his background in chemistry but due to science not paying well in the 1980s, he switched careers to real estate, revealing the path to his future career.

How do you build a business online? As the founder of Refoundry and Forge and Smith, Shawn Johnston’s job is to help you find out. Whether it is building an online store or simply building your web presence, he helps others simply do great work. Running this small business comes with risks and terrifying moments, but is something Shawn has grown over the years – gradually and steadily, until it turned into his full-time role.

How do you combine technology with business? This is an angle that Don Stickney wanted to explore with Playbook, his consultancy that advises on how to use technology as leverage for business. To him, his clients don’t simply want advice on how to succeed, but rather advice on how to be a thought leader. This is far cry from his beginnings as a hot tub salesperson but his ability to talk to others and fix their problems made him realize that he was in for a communications- and relations-related career.

For Chyanne Trenholm, meeting people from all over the world is an everyday occurrence at Homalco Wildlife & Cultural Tours. Fittingly, her love for tourism started with the outdoors. Combined with her educational background in physical education, it has well-positioned her to connect visitors with nature and introduce them to Canada’s indigenous culture in a way that never would have been possible in their home countries or cities.

Problem solving – that is how lawyer Bruce McIvor describes his job. To him, that is why people come to lawyers. It is about identifying the problem, the solution, and barriers to the solution. “It’s often not about the law,” he claims. “It’s about relationships” and how legal issues tend to come up when a relationship has failed in some way. That is also something he teaches his students at the University of British Columbia, helping shape the next generation of lawyers.

Many doctors are also business owners. That is something that Brian Day points out, as leader of the Cambie Surgery Centre, a private surgery clinic in Vancouver. As the CEO, he leads a small team and also promotes ideas and ways to improve the healthcare system in Canada. In addition, his experience with sports medicine earned him a spot in British Columbia’s Sports Hall of Fame – the first orthopedic surgeon to be inducted – and his reputation has led him to treat some of the famous celebrities who work in Vancouver’s film industry.

What is Michael Geller’s job? To him, his role has ranged from architect to urban planner to developer to real estate consultant. Not to be outdone, he entered politics by running for Vancouver city council – after all, real estate and politics are often intertwined.

Downtown Vancouver is the pulse of the city’s business and cultural development. For Jane Talbot’s role as CEO of its business improvement association, she has to connect regularly with officials, the public, and its members. “It’s about being out there and being available,” she stresses. The key is collaboration so the organization can tackle the big issues to make downtown thrive and succeed.

When developing and buying real estate, how do you make good decisions? This is what Ryan Berlin helps with, in his role with rennie & associates. He and his team do the research to guide clients to understand the complexities of the industry and cut through the noise in a way that doesn’t feel overwhelming.

Want to grow your business and raise funding for it? That is what Diraj Goel does, with GetFresh Ventures. Not only does he help with venture capital, but he also looks at strategic goals and how to set companies up for long-term success.

Connecting talent to opportunities is something that Michael McPhie has always been intrigued by. In fact, he feels that young people should understand the businesses that they operate in and spend actual time in their industry, rather than sitting in classrooms or staying close to home. And he lives that mantra as well, in his role at Falkirk Environmental Consultants, he anticipates where industry trends are headed and develops business practices according to that.

What is energy and its role in technology, government, and the private sector? That is a question that Dan Woynillowicz tries to answer in his job at Polaris Strategy + Insight. He knows that if companies want a change in government policy to succeed, they need to know how to get the messaging across – and that is where he thrives.